Business Operations
March 10, 2025

Is the importance of team building reflected in your schedule?

Write down your top three priorities for this year. I'll wait. Let me guess—are they "funding, growth, and hiring"? These goals focus on external challenges like securing funds, attracting users, and finding talent. However, achieving these goals relies heavily on your team. Effective team building is crucial for your startup’s success.

Team Building is Cheaper Than Recruitment

Early in your startup, your team likely consists of people you know, but this talent pool will soon dry up. Recruiting through headhunters, job boards, and social media is time-consuming and expensive. Once you hire someone good, it's essential to ensure they stay. A strong sense of belonging reduces employee turnover. As a startup CEO, embrace and lead team building—it will make your organization more efficient and cost-effective.

Team Building Enhances Agility

A startup is constantly searching for the right path to achieve its vision, requiring the entire company to adapt quickly. This necessitates clear communication channels and trust within the team. While vision and goals are easy to set, building trust and effective communication takes time and deliberate effort. Team building fosters these critical elements, making your startup more agile and responsive to change.

Make Team Building a Priority

Ensure team building doesn't fade away by making it a company priority. Discuss team-building plans in management reviews and set KPIs to reflect its importance.

Create a Team Building Calendar

Like your content marketing calendar, a team-building calendar ensures regular activities for small teams and the whole company, keeping team spirit high and maintaining momentum.

Allocate a Realistic Team Building Budget

Don't just budget for the loss of productivity; consider the actual costs of activities, food, and entertainment. Think about what would make your team feel special and appreciated.

Team Building Can Make or Break Your Culture

Team building is an opportunity to strengthen your startup culture, but it can also have negative effects. Plan activities carefully, considering the underlying messages they send to your employees.

Remote Team Building Ideas

With remote work becoming more common, team building is even more important. Here are some ideas:

  • Virtual Happy Hours: Schedule casual online gatherings with games and contests, but no work talk.
  • Entertainment Ownership: Assign groups to plan and lead team-building activities, promoting cross-functional communication.
  • One-on-One Dates: Pair employees from different departments to build networks and trust.
  • Physical Gifts: Send personalized items to remote employees and open them together during virtual meetings.
  • Inclusive Online Games: Choose simple, inclusive games like Scribble, Kahoot, or Charades that reflect your company culture.

Startups Have an Edge Over Corporates

While large corporations have big budgets for extravagant events, these often lack engagement. Startup team building is more intimate, engaging, and memorable. It builds trust and improves communication, making your company more resilient and competitive. Prioritize team building to strengthen your startup and achieve your goals more effectively.